Find MAC

Find MAC

The operating system for leaders who operate at the executive level.

Whether you're a Chief of Staff decoding your CEO, an executive leader building capability, or an organization implementing AI — you need more than advice. You need a system.

The Executive Operating System

This is how executive leaders actually think and work.

Whether you're building toward a Chief of Staff role, leveling up in one, or leading as an executive — get the frameworks, community, and coaching to operate at the executive level.

Explore the Executive OS
AI Implementation

Implement AI with rigor, not hype.

A structured transformation sprint that takes your team from wherever they are today to operating with AI agents — with measurable results at every stage.

Explore AI Implementation
About Michelle DeFouw

The strategic operator behind Find MAC.

Michelle DeFouw operates at the intersection of executive leadership and AI implementation. As the founder of Find MAC and creator of the CoS-OS™, she brings structural methodology to roles and organizations that have been left to figure it out on their own.

Her approach is not career coaching, motivational content, or general leadership training. It's an operating system — shared language, diagnostic frameworks, and structural approaches for executive-level work.

Michelle DeFouw

Founder, Find MAC
Creator, CoS-OS™
Instructor, AI Black Belt Program

You can start operating at this level now.

Most people wait for a title to start thinking at the executive level. You don't have to. Get the frameworks, the community, and the coaching — whether you have the title or not.

Stay in the loop.

Insights on executive operations and AI implementation. No fluff.

Subscribe to the Newsletter
The Executive Operating System

How leaders actually think.
Whether you have the title or not.

Most people think executive-level work is about doing more. It's actually about seeing differently. The Executive Operating System gives you the structure to make that shift.

Join the Chief of Staff Circle
The Gap No One Names

There's a difference between operational thinking and executive thinking.

Operational Lens

"What needs to get done?"

Executive Lens

"What pattern am I seeing? What system needs to change?"

The Executive Operating System teaches you to see through the executive lens — using a structured framework for diagnosing situations, architecting responses, and regulating decisions. This isn't advice. It's operating logic for leaders.

Who This Is For

Three audiences. One unified operating system.

We don't sell career hacks. We install executive capability — regardless of where you are in your journey.

Audience 01

Aspiring Chiefs of Staff

Executive Assistants, Senior Coordinators, and Ops Leaders who want the CoS title but need the operating system to earn it.

"I can start operating at this level now to earn the title."
Audience 02

Practicing Chiefs of Staff

Chiefs of Staff currently in the seat (0-2+ years) who have the title but need archetype clarity and an operating system to excel.

"I can refine my operating system to excel in my current role."
Audience 03

Executive Leaders

CEOs, COOs, VPs, and Founders who need to understand what world-class executive partnership looks like — or codify their own operating system.

"I can understand and codify executive operating systems."
Inside the Chief of Staff Circle

The Operating System for Executive Leaders

Whether you're building toward a Chief of Staff role, leveling up in one, or leading as an executive, this is where you get the frameworks, community, and coaching to operate at the executive level.

CoS-OS™ Methodology

The complete operating system for executive-level work. Diagnose. Architect. Regulate. Execute.

Archetype Assessment

Discover which type of executive leader you are: Operations, Strategy, Transformation, or Executive.

AI-Powered Workflows

Tools that compress the learning curve from 3 years to 3 months.

Community of Executive Leaders

Peer learning, case studies, and shared best practices with operators who understand the pressure.

Direct Access to Michelle

Feedback, coaching, office hours, and Q&A. Not a content library — a professional environment.

Free Webinar Series

Start with "The Executive Operating System" — a free public session on how leaders actually think.

Impostor syndrome in this role is structural — not personal.

Without shared models, feedback loops, or diagnostic tools, uncertainty becomes internalized. High performers assume they're behind — when in reality, they're under-instrumented.

You're closer than you think. But you need structure.

CEO Archetype.

Discover your CEO's operating style — beyond preferences to operating system — and what to develop next.

Take the Quiz →

The Executive OS Briefing

Operating insights for executive leaders and Chiefs of Staff. Weekly.

Subscribe to the Newsletter
AI Transformation

Transform your organization with AI in 30, 90, or 365 days.

Not another training program. A structured transformation sprint that takes your team from wherever they are today to operating with AI agents — with measurable results at every stage.

See the Sprints
The Problem

Training alone is a waste.

As soon as people stop the training, they stop using AI. The difference between transformation and a forgotten workshop is a system that pulls work forward every single day.

L1
No SOPs
L2
SOPs Documented
L3
Working with AI
L4
AI Agents
L5
Agent Swarms

Most teams are at Level 1. We take them to Level 4 in 30 days — and Level 5 over a year.

What Changes

Capacity unlocked. Costs reduced.

We assess where each person on your team currently sits, then show you what happens when they move from Level 1 to Level 5 — the increase in capacity per person, the digital agent equivalents gained, and the work currently being done by expensive external firms that can be insourced at a fraction of the cost.

Short-Term

Profit Impact

Unit economics improvement
Throughput acceleration
Time to value compression
Reliability at scale
Cash conversion optimization
Long-Term

Enterprise Value

Learning rate advantage
Market capture acceleration
Strategic optionality
Talent advantage
Expansion power

We don't ask you to believe all of this upfront. We ask you to give us 30 days.

The Transformation Journey

30 · 90 · 365

Three phases. Each one builds on the last. The 30-day sprint proves the concept. The 90-day sprint builds the foundation. The 365-day sprint is where it all compounds.

30
Day Sprint
L1 → L4 · 100x capacity

Four workshops. Four weeks. Foundation built.

Four proven workshops in four weeks. Every person on the team — including people who have never touched code — goes through the same process. This is not theoretical. It is practiced, it is proven, and it works.

Week 1

Deliverable Engineering

By the end of session one, every person on the team will have built an HTML app. The myth that "our team can't do AI" dies in the first hour.

Week 2

Performance Engineering & SOPs

Everyone documents their SOPs — three, four, five SOPs done in one hour. After session two, they have an SOP library.

Week 3

Context Engineering

Build the context library — this is what actually makes agents work. It's not about mastering AI. It's about manufacturing the context agents need to produce useful output.

Week 4

Agent Deployment

Deploy agents based on the SOPs from week two with the context from week three. By the end, people are operating at Level 4 — 100x faster, no decrease in quality.

90
Day Sprint
Embed & Expand

From foundation to indispensable.

The first 30 days built the foundation. The next 90 days is where we embed into your operations and start doing the real transformation work. We build agents, insource expensive external work, and expand capacity across every team.

Weekly

Open Office Hours

At least one hour per week ensuring all work continues to progress from Level 1 toward Level 5.

Ongoing

Build Agents

An SOP plus a golden example of output is literally an agent. Every process not yet at agent level is a capacity opportunity.

Strategic

Insourcing

Work currently being done by expensive external firms that can be done internally at a fraction of the cost with AI. The numbers add up fast.

365
Day Sprint
L5 · Full Orchestration

Full AI orchestration. Agent swarms. 1000x.

The 90-day sprint built agents and started insourcing. The 365-day sprint scales that into full AI orchestration, where teams coordinate multiple agents working together simultaneously. This is Level 5.

Most of the work in the company is being done with agent swarms. That probably seems unbelievable at the start — and that's fine. The 30-day sprint proves the concept. The rest follows.

1x
Day 0
2x
Day 7
10x
Day 14
100x
Day 30
1000x
Day 365
What Every Seat Includes

The SimpleOS Platform

Training

4 Black Belt Certifications

40+ workshops across Blueprints, FACT, Scoped, Masterplan, Build, and Swarm.

Tools

1,297 Process Workflows

Built on the APQC framework across all industries. Ready to run.

Technology

Folio Publishing Platform

Build and publish interactive artifacts without IT.

Community

Atelier Community Access

Weekly live builds, office hours, and a builder peer group.

Start with a conversation.

We'll assess where your team sits on the AI capability scale and show you what a 30-day sprint looks like for your organization.

Subscribe to the Newsletter
Resources

Tools, guides, and insights.

Free resources for executive leaders, Chiefs of Staff, and anyone implementing AI with rigor.

Downloads & Assessments

CoS Archetype Assessment

Discover which type of Chief of Staff you are — Operations, Strategy, Transformation, or Executive.

Take It

CEO Archetype Quiz

Decode your CEO's operating style — beyond preferences to operating system.

Take It

State of the Chief of Staff Report

Annual research on how the role is evolving and what it means for your trajectory.

Download

CEO Archetypes Guide

A framework for decoding your CEO's operating style — beyond preferences to operating system.

Download
Free Webinar Series
Part 1 — Free & Public

"The Executive Operating System"

How Leaders Actually Think (Whether You Have the Title or Not)

Learn the difference between operational and executive thinking. Get the Three Questions Framework and see how one shift in perspective changes everything.

Coming Soon
Parts 2 & 3 inside the Chief of Staff Circle
Articles & Insights

Coming soon — latest thinking on executive operations and AI.

Executive OS

The Operating System Explained

A deep dive into the three functions that drive clarity for executive leaders.

AI Implementation

Beyond the Pilot

Why most AI implementations stall and how to move from experimentation to ROI.

Leadership

Impostor Syndrome Is Structural

Why high performers feel behind — and what to do about it.

Frequently Asked Questions

What does a Chief of Staff actually do? +

A Chief of Staff operates as the executive's force multiplier — managing strategic priorities, aligning cross-functional teams, and ensuring that decisions translate into action. Unlike an executive assistant who manages schedules and logistics, a CoS owns outcomes: they run operating rhythms, prepare decision memos, manage special projects, and serve as the connective tissue between the executive and the rest of the organization. The CoS-OS™ methodology breaks this role into four archetypes: Operations, Strategy, Transformation, and Executive.

What is the difference between a Chief of Staff and an Executive Assistant? +

While both roles support executives, the distinction is scope and authority. An EA manages the executive's time, calendar, and communications. A Chief of Staff manages the executive's priorities, decisions, and organizational alignment. A CoS typically has authority to make decisions on the executive's behalf, lead cross-functional initiatives, and represent the executive in meetings. Think of it this way: the EA ensures the executive's day runs smoothly; the CoS ensures the executive's strategy gets executed.

What is CoS-OS™ and how does it work? +

CoS-OS™ (Chief of Staff Operating System) is a proprietary methodology created by Michelle DeFouw that gives leaders a structured framework for executive-level operations. It includes the D.A.R.E. framework (Decisions, Alignment, Rhythm, Execution), an archetype assessment system that identifies your leadership style, and practical tools for running operating rhythms, decision processes, and strategic planning. Whether you hold the CoS title or simply operate at that level, the system helps you think and execute like an executive operator.

How do the AI transformation sprints work? +

Find MAC offers three structured engagement levels for AI implementation. The 30-Day Sprint establishes your AI foundation — auditing current capabilities, identifying high-impact use cases, and deploying initial AI agents. The 90-Day Sprint scales what works across departments with custom workflows, team training, and measurable ROI tracking. The 365-Day Sprint is a full enterprise transformation that embeds AI into your operating model, builds internal AI capability, and creates a self-sustaining innovation engine. Each sprint builds on the previous one.

Who is Find MAC for? +

Find MAC serves two audiences. First, Chiefs of Staff and executive operators — whether you hold the title formally or operate in that capacity — who want a structured methodology for managing up, running operating rhythms, and driving strategic execution. Second, organizations and executive teams looking for structured AI transformation, from initial capability assessment through full enterprise deployment. Both tracks are connected by the same principle: building operating systems that turn strategy into execution.

What is the CEO Archetype Quiz? +

The CEO Archetype Quiz is a free assessment that identifies your executive leadership style across four archetypes. Understanding your archetype helps you leverage your natural strengths, identify blind spots, and build a complementary team. It takes about 5 minutes to complete and you receive personalized results with actionable recommendations for your leadership development.

How do I join the Chiefs of Staff Circle? +

The Chiefs of Staff Circle is a community hosted on Mighty Networks for current and aspiring Chiefs of Staff. Inside you'll find peer discussions, resource libraries, the free webinar series, and direct access to the CoS-OS™ methodology in practice. You can join by visiting the Circle landing page through the link on our Executive OS page or in the footer navigation.

Get notified when new resources drop.

Subscribe to the Newsletter
About

Building the standard for executive operators.

Find MAC exists at the intersection of executive operations and AI implementation. We don't sell motivation — we install operating logic.

The Category We're Creating

For too long, the Chief of Staff role has been treated as a career stop — defined by what it does rather than what it is. And for organizations adopting AI, the gap is similar: tools without operating logic.

We're not building "CoS training" or "AI tools." We're building executive operating systems — a potentially much bigger category.

The value proposition isn't "get the title." It's "get the operating system." People stay for their entire career, not just a job search.

"This isn't just a community. It's the foundation of a category-defining platform."

Michelle DeFouw

Founder, Find MAC • Creator, CoS-OS™

Clarity Over Hype

Structural understanding of power and organizations. Not career hacks.

Operators First

Everything built for application in the real world, not just for reading.

Career-Long Platform

People stay for their entire career — not just a job search or a single course.

Ready to operate differently?

Book a Conversation

Let's talk about what you're building.

Whether you're an executive leader looking for operating clarity or an organization implementing AI — schedule time with Michelle.